How Does a Review Site Work? An Expert's Guide

Learn how does a review site work from an expert's perspective: what platforms should be used; what features should be included; how reviews should be collected; how reviews should be verified; how customer feedback should be used.

How Does a Review Site Work? An Expert's Guide

Review portals are sites that collect customer reviews and publish them for others. Usually, reviewers give one to five stars, optionally write a text or share an image. With more than 31 million small businesses in the U. S., consumers have a tremendous amount of options.

For companies, this means that it's crucial to find ways to differentiate your brand from the competition. To help you out, I've divided this list into B2C and B2B review sites, depending on your target buyers.

Which one?

is an independent platform in the UK to review everything from soils to savings accounts. It's one of the most trusted online review sites, so it's worth targeting if you have products to sell. If you like entertainment, travel or hospitality, visit Tripadvisor.

Do you have a bar or a restaurant? Chances are, someone has already reviewed your business on Foursquare. If you're a small B2C company looking to grow your customer base, Manta can help. If you're one of the 36 percent of small businesses without websites, you could increase your web presence. B2B companies target other companies, not ordinary consumers. Since you're targeting a different audience, it makes sense to look for alternative review sites.

With that in mind, here are 10 best B2B review sites to look for, depending on the type of product. Like G2 Crowd, TrustRadius is great for collecting feedback and using it to inform your product development. There's also no reason to limit yourself to one or two review sites, so explore multiple options and decide which platforms are right for your marketing strategy. If you need help deciding which sites to target, check out my consulting services. What review sites are you looking for? He is the co-founder of NP Digital.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 best sellers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the New York Times best-selling authors and was recognized as one of the 100 best entrepreneurs under 30 by President Obama and one of the 100 best entrepreneurs under 35 by the United Nations. You can also use the free WP-Review plugin to get an idea of how a review plugin works on a WordPress review website. With the increasing popularity of affiliate programs on the Internet, a new type of review site has emerged - the affiliate product review site. By doing this, you are likely to increase your chances of getting a review and decrease the chances that customers will partly give up while submitting their review.

Believe it or not, the design and the review plugin are two decisive factors for success that play an important role in creating a remarkable review website. Product review sites can be supported by providing affiliate links to websites that sell the reviewed items. If you manage your review strategy manually, there are some tactics you can use to make sure you don't miss a new review. You can choose between game, movie, restaurant or any other option that vividly matches the product you are reviewing. The most interesting factor about having a review website is that you can review new products as soon as they are released. We have a great list of industry review sites to get you started, but you can also do brand searches to see which review sites are ranked the best for you.

Manta is different from most review sites because it focuses more on connecting people than reviewing products and services. If you're looking for ways to make sure your business stands out from competitors and increase customer loyalty, then setting up a review site is an excellent way to do so. Review sites provide customers with an opportunity to share their experiences with others and help businesses gain valuable insights into their products and services. When setting up a review site, there are several things to consider such as choosing the right platform for your needs, selecting appropriate features and plugins for your website and optimizing it for search engines. Additionally, it's important to create an effective strategy for collecting reviews from customers and responding appropriately. To ensure success with your review site, it's important to keep track of customer feedback and use it as an opportunity to improve your products and services. Additionally, make sure that all reviews are genuine by verifying them before they are published on your website. By following these tips and using the right tools and strategies for setting up a successful review site, you can ensure that your business stands out from competitors and increases customer loyalty.

Kayla Zimmerly
Kayla Zimmerly

Award-winning tea scholar. Subtly charming zombie expert. Typical travel fan. Incurable foodaholic. Devoted tv nerd.