When it comes to finding the best website for restaurant reviews, there are a few key sites that stand out from the rest. Google My Business, Facebook, Yelp, TripAdvisor, Zomato, OpenTable, Zagat, and The Infatuation are all popular options for diners looking to discover great places to eat. Google My Business is easily the most relevant and highest-traffic review site you need to worry about. Listing on Google My Business is free, so all restaurants should make sure they're listed here.
This allows them to appear in Google Maps restaurant searches and makes it easier for customers to find them. Yelp is one of the best-known review sites online and dominates search rankings. It was founded in October 2004 in San Francisco, California and has a wide range of business categories, but food, restaurants, nightlife and bars are the sectors in which Yelp has made its name. A Harvard Business School study found that even a one-star increase in Yelp ratings could increase revenues by 5-9%, especially for independent restaurants rather than chains. Facebook is also a great website for a social media marketing strategy, as well as social ads. Social media statistics from restaurants show that Facebook is also popular with customers when choosing a place to eat, with 72% using the platform to make gastronomic decisions.
If you don't have a Facebook page for a restaurant yet, it should have been done a long time ago. All companies must be active on Facebook if they hope to win new customers. Zagat is one of the oldest and best-known restaurant rating and review websites. It is owned by Zomato, formerly known as Urbanspoon, which is another popular and frequently visited restaurant review site. Customers can also make reservations through Zomato once they have found a restaurant.
The Infatuation is owned by Zagat, so they show similar ratings and create restaurant guides. TripAdvisor is the world's largest travel site and has left an indelible mark on the hotel and hospitality industry. But it's also having an impact on restaurants. It may focus on travel-based experiences, but today it's known as a restaurant review site. You may notice that popular restaurants often display TripAdvisor badges and stickers on their premises to prove their approval.
TripAdvisor has an average of 463 million monthly visitors and some of the keywords that attract the most traffic to it are “restaurants near me” and “best restaurants”.Grubhub is an online food ordering and delivery marketplace that connects diners to takeout restaurants. Formerly owned by Yelp, Eat24 was a leading food delivery and collection service with a network of more than 30,000 restaurants in more than 1,500 cities. Seamless is an online food ordering service that allows users to order food delivery and takeout from restaurants through its website or mobile application suite. Google My Business (GMB) is not only the most popular review site but also a powerful tool that can help you rank high and gain more visibility in search results. It is necessary for any restaurateur to complete their GMB profile with information such as opening hours, location, photos, links for online ordering etc.
Again, fill out your Yelp profile in its entirety and make sure all the information matches what you've added to other platforms. Contradictory data such as opening hours can really harm. Foursquare has 75 million impressive tips that can help people find what they are looking for. Just like on TripAdvisor and Yelp, you can create your listing by adding your website URL, opening hours, photos and much more. When you think of Facebook you don't immediately think about its review system. And while it may not be the first stop for diners looking for a popular restaurant, Facebook can play an important role in your restaurant's online reputation.
This is especially true if you're embarking on a social media marketing strategy because there is no point in trying to attract people to your social media page if one of the things that awaits them is a 1 star rating. Google is unsurprisingly the number 1 site in terms of global Internet traffic with 3.5 billion searches performed per day. Listing your restaurant on Google My Business opens it up to a huge potential audience. Locations that change their Google My Business profile rating from 3.5 to 3.7 stars see 120% conversion growth. Yelp has more than 178 million unique monthly visitors on mobile and desktop devices. Yelp's “ask the community” feature is a great way to use user-generated content (UGC) to answer common customer questions and create social proof at the same time - this characteristic is particularly relevant during periods of uncertainty such as the COVID-19 pandemic. As the most widely used social media platform, Facebook has more than 2.6 billion monthly active users.
First make sure all your company details and contact information are up to date. Some people will tell you that Yelp is the most important review site for restaurants; others will tell you that it's TripAdvisor; but we think Google is the most important website for restaurants. If you think you've received an unfair or false review read our Yelp guide to learn how you can remove it.