When it comes to finding the best restaurant reviews, there are a few key sites that you should be aware of. Google My Business, Facebook, Yelp, TripAdvisor, Zomato, OpenTable, Zagat, and The Infatuation are all popular review sites that can help you get an idea of what customers think of your restaurant. Google My Business is the most important review site for restaurants, as it is free and allows customers to easily find your restaurant in Google Maps searches. Yelp is also a great website for reviews and dominates search rankings.
Facebook is also a great website for a social media marketing strategy, as well as social ads. Zagat is one of the oldest and best-known restaurant rating and review websites, while Zomato (formerly known as Urbanspoon) is another popular and frequently visited restaurant review site. Foursquare is a business review site and app that lists several businesses, including restaurants. The Infatuation is owned by Zagat and creates restaurant guides.
A Harvard Business School study found that even a one-star increase in Yelp ratings could increase revenues by 5-9%, especially for independent restaurants rather than chains. When you think of Facebook, you don't immediately think about its review system. However, it can play an important role in your restaurant's online reputation if you're embarking on a social media marketing strategy. TripAdvisor is increasingly used in the United States thanks to a marketing boost and a better user experience.
With 3.5 billion searches performed per day, listing your restaurant on Google My Business opens it up to a huge potential audience. Yelp has more than 178 million unique monthly visitors on mobile and desktop devices. As the most widely used social media platform, Facebook has more than 2.6 billion monthly active users. TripAdvisor has an average of 463 million monthly visitors and some of the keywords that attract the most traffic to the site are “restaurants near me” and “food near me”.
Zomato claims to have 1 million restaurants listed on its site with 50 million monthly active users. DoorDash has 18 million users with 28% considering themselves monthly users. Founded in October 2004 in San Francisco, California, Yelp is the go-to site for diners looking to discover great places to eat with social media statistics from restaurants showing that 72% use Facebook to make gastronomic decisions. Grubhub is an online food ordering and delivery marketplace with Seamless being an online food ordering service owned by Grubhub.
OpenTable allows customers who use its online restaurant reservation system to share their dining experience and Gayot uses a 20-point scale for reviews. When it comes to reviews, it's important to make sure all your company details and contact information are up to date on each website. If you think you've received an unfair or false review, read our Yelp guide to learn how you can remove it. Additionally, Yelp's “ask the community” feature is a great way to use UGC to answer common customer questions and create social proof at the same time.