Are you looking to maximize your restaurant's visibility? Restaurant reviews are a great way to do just that. With the right review sites, you can increase your customer base and boost your revenues. Google My Business is the most important review site for restaurants. Listing on Google My Business is free, so all restaurants should make sure they're listed here.
This will allow you to appear in Google Maps restaurant searches and make it easier for customers to find you. Yelp is one of the most popular review sites online and dominates search rankings. Facebook is also a great website for a social media marketing strategy, as well as social ads. Facebook advertising can help you reach a large, targeted audience with good practices.
Zagat is one of the oldest and best-known restaurant rating and review websites. Zomato, formerly known as Urbanspoon, is another popular and frequently visited restaurant review site. Customers can also make reservations through Zomato once they have found a restaurant. The Infatuation is owned by Zagat, so they show similar ratings and create restaurant guides. A Harvard Business School study found that even a one-star increase in Yelp ratings could increase revenues by 5-9%, especially for independent restaurants rather than chains.
This means that having good reviews on these sites can be incredibly beneficial for your business. Gayot, named after a famous French food critic, is another restaurant review publication that has been around for 50 years. And even if you don't claim your restaurant on these review sites, the information will be available to customers in any way. Yelp is estimated to receive more than 178 million unique users each month, so there is enormous potential for customers to find your restaurant business on this review website. You can increase your visibility by organizing events for influential consumers or simply handing out business cards encouraging customers to review the restaurant online. Having good reviews on these sites can be incredibly beneficial for your business. With the right review sites, you can increase your customer base and boost your revenues.